Academic Strategies : Making a Business Plan
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Business Models Stages of Development

The Centre for Creative Business has been set up to combine the best in academic thinking with industry 'know-how' to do one thing – help you grow your creative business faster. Here are a few of our assumptions, so you know where we're coming from.

Rampant creativity and cool-headed commerciality can sit side-by-side in the same company.

Entrepreneurship and management can be taught. A precious few people are naturally talented at this stuff, but the vast majority can be much better with some high quality training and mentoring.

The key to creating a successful company strategy is perspective. That means understanding and communicating its unique value and where it sits in your industry value chain. We help you to think through the many issues connected with the simple diagram below. In short, we help you analyse yourself, your business, and your industry to create a commercial strategy (or what your are going to do and when to capture as well as create value).

Academic Strategies : Making a Business Plan
Jim Bodoh
Director of Lloyd Northover
"The Centre for Creative Business meets the very real need of enabling successful businesses, that have been built on raw entrepreneurial energy and creative excellence, to really take off. The trick is providing just the right dose of world-class business education, carefully tailored to the needs of talented creatives, at just the right time in the evolution of their enterprise."


Assertis, specialists in education websites